Apple is preparing to refresh its flagship lineup with the iPhone 18 Pro in a stunning new Burgundy color finish, aimed at users who want powerful performance wrapped in elegant style. Built for creators, professionals and everyday users, the iPhone 18 Pro focuses on speed, camera intelligence, battery endurance and next-generation connectivity while maintaining Apple’s clean and minimal design identity.
Display
The iPhone 18 Pro features a 6.3-inch Super Retina XDR OLED display with ultra-thin bezels and adaptive 144Hz refresh rate. Scrolling feels fluid, gaming remains responsive and animations look smooth without draining extra battery. Peak brightness is optimized for outdoor use, while color accuracy stays natural for photo editing and video streaming. HDR support delivers strong contrast and crisp highlights across all lighting conditions.
Design
Apple introduces the Burgundy color in a satin-matte glass finish paired with a lightweight titanium frame, giving the phone a premium look without adding bulk. Slightly curved edges improve grip, while the flat display design keeps the device stable during one-hand use. The camera module is redesigned to sit more flush, improving durability and reducing wobble when placed on flat surfaces.
Camera
The iPhone 18 Pro carries a powerful 400MP AI-assisted triple camera system that focuses on realistic detail rather than artificial sharpening. The main sensor captures high-resolution images even in low light, while the ultra-wide lens handles landscapes and group shots with minimal distortion. The telephoto lens supports advanced optical zoom for long-distance photography. Video creators benefit from improved 8K stabilization, cinematic color tuning and smarter focus tracking. The front camera also receives upgrades for clearer video calls and sharper selfie photos.
Performance
Powered by Apple’s new A20 Pro chip, the iPhone 18 Pro delivers faster processing and improved AI performance for photography, voice recognition and system optimization. Multitasking remains smooth even with heavy apps, while background tasks consume less power. Storage options are expected to go up to 2TB, making the phone suitable for professional video recording, large photo libraries and high-end gaming.
Battery
Apple equips the iPhone 18 Pro with a large battery optimized by AI-based power management that adapts to user habits. The phone easily supports a full day of heavy use including navigation, video recording and social media. Fast wired charging reduces downtime, while MagSafe wireless charging remains convenient for daily desk use. Reverse wireless charging allows small accessories like AirPods to recharge directly from the phone.
Connectivity
The iPhone 18 Pro introduces early 6G network readiness along with Wi-Fi 7 and Bluetooth 6 for faster and more stable wireless connections. Satellite connectivity continues to support emergency communication in remote areas. iOS 19 brings improved privacy controls, smoother animations and more accurate Face ID even in low-light environments. New AI features assist with live translation, photo cleanup and intelligent message replies.
Price & Availability
Apple is expected to unveil the iPhone 18 Pro Burgundy Edition in mid-2025, starting with the U.S. market followed by Canada, New Zealand, the UAE and Europe. In the United States, pricing may start around $1,199 for the base model, while higher storage variants could reach $1,499 or more. In Canada, prices may begin near CAD 1,599, in New Zealand around NZD 2,299, and in the UAE approximately AED 5,199, depending on taxes and import duties.
Disclaimer
All pricing, launch timing and specifications mentioned above are based on industry expectations and early market reports. Final details will be confirmed by Apple during the official product announcement and may vary by region.